In 1937, The New York Times captivated its readers with the headline "2,800 To Eat Big Cake at Children's Outing," spotlighting an event where the Consolidated Edison Company (ConEd) brought festive cheer to children with a grand 153-pound cake made by Schrafft's. This gesture was part of ConEd's national holiday goodwill campaign, cleverly intertwined with a sales contest for gas refrigerators. As a result, 23 sizable cakes were distributed to various deserving charities nationwide, with The Floating Hospital being one of the lucky recipients, receiving a cake during their summer sailings. These cakes served as a "Christmas in Summer" celebration on two specific sailings, on August 4 in Manhattan and August 6 in Brooklyn. The Floating Hospital's cake and a $500 check supporting the sailings were presented early for their summer daily cruises. E.F. Jeffe, Vice President of Sales at ConEd, had the honor of cutting into this culinary marvel, revealing a composition of 3 pounds of decorations, 8 pounds of icing, 12 pounds of almond paste, and a hefty 130 pounds of cake dough, as detailed in The Brooklyn Citizen on August 4, 1937. The previous year marked a significant contribution from the Brooklyn Edison Company, which allowed using their pier at the foot of Dikeman Street in Red Hook, Brooklyn. This was a substantial expansion from the only other Brooklyn pickup location at Noble Street in Greenpoint. For added perspective, in that era, purchasing a new refrigerator cost $159 — the equivalent of $3,322 today — which included trading in an old ice box. Despite the high cost, these refrigerators were lauded for their durability. By 1939, Schrafft's had become a staple in the metropolitan area with 38 locations, renowned for their classic American home-cooked meals. |